A not-for-profit, private sector organisation;
The Scotch Marketing Board will be a unique membership organisation - a collective, forged between all the stakeholders in the industry. Trade associations, government, distillers, independent bottlers, retailers, venues, bartenders, brand ambassadors; promoting Scotch Whisky through collaboration.
We’ll also be looking outside the Scotch industry: working with the best in breed to help deliver our vision: digital marketers, designers and brand creation specialists, bloggers, content creators, photographers, journalists and presenters.
Why is Scotch important?
40,000 jobs are supported by Scotch.
In 2014, Scotch sold 99 million cases, earning the exchequer £1 billion.
Scotch contributes just over £5 billion to the UK economy.
Every second 34 bottles of Scotch are exported, earning the UK taxpayer £120.
Every month in France more Scotch is sold than Cognac in a YEAR!
The threat to Scotch...
Scotch Whisky exports down 7.4% in 2014 & 2.6% in 2015.
In 2016 happily we saw an increase in exports from £3.85bil to £3.999bil - although this value is still down from the previous 3 years.
Tequila predicted to be the biggest selling spirit by 2018. (Source the Liquor Handbook)
$1 billion USA exports: American whisky sales up 9.6% in 2014 & 7.8 % in 2015.
American Whiskey exports grew 3.4% in 2015.
Japanese whisky named 2015 World Whisky of the Year, Canadian whisky wins same award in 2016, Bourbon in 2017.
76% of the average price of blended Scotch in the UK is tax.
Irish Whiskey Exports up 7% in 2014 - making it the World's fastest growing spirit.
Taiwan's Kavalan named 'Best Single Malt' at the 2015 World Whiskies Awards.
Irish Whiskey predicts export growth of 257% to 25 million 9 Litre cases by 2030. (Source the Irish Food Board).
A new transparency system, like the NOM system for Tequila, on bottles. Displaying the provenance of Scotch, allowing consumers to know where Scotch is distilled, blended and bottled.
Working towards UNESCO World Heritage Status for Scotch.
Protecting the historical sites and resources to ensure the continued legacy of Scotch.
A Scotch Tourism strategy created through collaboration with distilleries, venues, retailers, government, transport and travel companies. Helping encourage more distilleries to open to the public to celebrate the history and heritage of Scotch.
A Scotch venue accreditation scheme, like Cask Marque for real ale but with whisky. Setting the standard for Scotch service & acting as a bar guidebook of where to find the best.
A club for global Scotch Fans, Bloggers, Venues, Distillers, Bottlers, Retailers and Professionals. ALL the Collectives' work together for whisky drinkers everywhere.
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Do you want to be A part of delivering Our Vision?
As a trusted Board Adviser, you will influence the strategic approach in delivering our vision globally.
It’s an exciting opportunity to join our organisation as a founder Board Adviser, and see The Scotch Marketing Board through from conception to realisation. Our new organisation already has momentum - with an event planned at the Scottish Parliament.
What does being a
Board AdvisEr involve?
Remuneration and Time Commitment...
The Trusted Board of Advisers will meet once every quarter - with discussion on progress of our vision, in locations across Scotland. We expect many Board Advisers will ‘dial in’ to video / voice calls as our vision requires a global collective. There will be opportunities to attend other key events throughout the year, representing The Scotch Marketing Board. The position is unremunerated, but expenses can be paid on request.
Appointments will be made on merit - but we’re committed to diversity and representing all aspects of the Scotch industry which supports 40,000 jobs.
Growing the trusted Board of Advisers will be an ongoing process - but we’re hoping to complete the first appointments with founding Advisers joining us in the last quarter of 2016.
Launching soon. Join our collective. Email hello.
Call us on +44 141 280 6776